This building is built out of an old railroad passenger car. The names on the sign can be changed in the config file. The car can be just about anything, from a Diner to a yard office, or even a station on a short line. To change the name: Open the Config file in Notepad. Look for this section of the file:
kind'name'
fontsize'0.13'
fontcolor'49,49,49'
att'a.name0'
name'COLD BEER'
Each section like this controls a part of the text. To put in your text, change the current text across from 'name' to the text you want. There are 13 different pieces of text, each one has a different attachment point. All of them work the same way. You can also change the font size and color.